Master of Arts in Mass Communication (MAMC) is a post-graduate course offered in the domain of mass media at university-level in India. The course focuses on ideas and outlets of mass communication such as media production, cultural issues, communication theories, regulations and media techniques.
The basic eligibility for admission to MAMC program is a Bachelor or equivalent degree in any stream. The course is of 2 years duration. The tuition fee for the program ranges from 50,000 INR to 3 Lakh INR for two years.
A post-graduate degree in Mass Communication opens up career avenues in many media related fields. An MAMC degree holder can find job in areas such as editing, publishing, scriptwriting, direction, filmmaking etc. The average starting salary for MAMC graduates can fall in the range of 12,000 INR to 25,000 INR per month.
Being a Post-graduate course, MA in Mass Communication is a 2 year course, which is further divided into 4 semesters. As part of the course, students also have to fulfill internship requirements which ideally takes place at the end of second semester.
In plain words, MAMC is a post-graduate degree in Mass communication. However, its importance is not limited to its status in the hierarchical system of education. A post-graduate degree means, it is designed to give an in-depth knowledge of Mass Communication and related practices to the students.
At the time of independence, there was only one major media of mass communication, print journalism. However, the scenario changed within years and now there are multiple communication channels which aide in reaching out to the masses. An MA in Mass Communication help understand the various medium of mass communication and the various methods employed to reach the masses.
This course touches upon a wide variety of topics such as writing, advertising, editing, camera techniques, video editing, advertising, filmmaking etc.
In general institutes offering Journalism or Mass Communication courses, offer two types of courses – MA in Journalism and MA in Mass Communication. It is debatable whether which is a better course. However, industry experts all rally on the point that both the courses have their own advantage and cannot be weighed as better than the other.
MA in Journalism is a course which focuses on the compilation and transmission of news through electronic and print media. This course involves investigation and coverage of events of social, cultural, national and international importance.
MA in Mass Communication is more about the procedure of transmitting message through various mass media channels. This course focuses on the technical aspects and modern methods of communication.
There are certain institutes in India which offer a comprehensive MA in Mass Communication and Journalism. This course encompasses the broad areas of both Journalism and Mass Communication and hence is perfect for students who wish to get the best of both world.
There are many public and private institutes in India which offer an MA program in Mass Communication. Some of the Top Institutes for a course in Mass Communication are:
The basic eligibility for admission to MA in Mass Communication is a Bachelor degree in any stream of minimum 3 years duration. It is not compulsory to have a Bachelor degree in Journalism or Mass communication but it certainly gives an edge.
There is no restriction with respect to stream of education in graduation. However, certain universities do not accept application from students who belong to Engineering or Medical streams.
Most of the universities do not follow age restriction but there are some universities which do not allow any candidate above 30 years of age.
Work experience is not compulsory but universities do prefer students with prior work experience in the field of media and journalism.
The process of admission to MA in Mass Communication is through an entrance test conducted by respective institutes. The process of admission is best explained in the following Steps:
The entrance test has two sections – Objective and Subjective. The entrance test is designed in a way to test language and creative writing skills of a candidate. The topics for entrance test can be best summed as follows:
After the entrance test, students are shortlisted for Group Discussion and Personal interview round. Based on the cumulative performance in the entrance test, Group Discussion and Personal Interview, admission is offered to a select few students.
There are certain institutes like the Doon Business School which do not conduct Entrance Exam and admit students on the basis of marks scored in graduation and their performance in a Personal Interview.
Certain institutes also have seats reserved for direct admission. Direct admission is merit based and the eligibility for direct admission is under the respective institute’s discretion.
There are certain institutes like R. K. Films and Media Academy, New Delhi which also admit student laterally in the second year of the program. For direct admission to the second year of the program, a student must have a PG Diploma in Journalism, Mass Communication, Advertising or Public Relations from a recognized Indian University.