Master of Business Administration [MBA] (Marketing) 

With demand for skilled professionals rising in India, an MBA degree in present times has become imperative for professional growth. However, choosing an MBA course can often become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.

Some of the Top MBA in Marketing Colleges are:

  • Faculty of Management Studies (FMS), DU
  • ICFAI Business School, Hyderabad
  • Christ University, Bangalore
  • Symbiosis Institute of Management Studies, Pune
  • SRM Business School, Lucknow

Average course fee charged by various institutes ranges between INR 4 to 20 Lacs.

    Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.

    Institutes provide admission to candidates on basis of entrance exam score.Some of these entrance exams are:

    • CAT
    • XAT
    • MAT
    • CMAT
    • SNAP

    Average starting salary of MBA in Marketing passouts ranges between INR 2.5 to 10 Lacs depending upon expertise and experience of candidate in this field.

    MBA in Marketing: Course Highlights

    Course Level2 years (4 or 6 semesters) for Regular Program
    DurationVaries from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode
    Examination TypeVaries from 1 year to 2 year for Executive Programs
    EligibilityBachelor’s Degree in any Discipline
    Work Experience is required for Executive Programs
    Admission ProcessEntrance Exam + Group Discussion/Personal Interview
    Major Entrance ExamsCAT, XAT, MAT, CMAT, SNAP
    Program Fee4 Lakh INR – 20 Lakh INR
    Average Starting Salary2.5 Lakh INR – 10 Lakh INR
    Top Hiring CompaniesHDFC, IBM, Cognizant, Accenture, TCS etc.

    MBA in Marketing: What is it about?

    Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.

    MBA in Marketing provides vast learning which help students to become better future marketing managers and ace in this field. Some of the things that you learn in this course are:

    • Market Research and Analysis
    • Selling
    • Pricing
    • Advertising
    • Product Designing
    • Presentation
    • Communication